If you are just starting a new business, you might be overwhelmed by the tasks you need to complete before you can go live. You will need to register your business, create a budget, and a marketing plan. Further, you have to beat thousands of other sites online by creating a unique website that attracts visitors and automatically engages with your audience. If you don’t know how to get started with differentiating your offer online, read the below tips that will help you create a strong and unique brand on the internet.
Don’t Use Cookie Cutter Options
One of the most important things to remember is that you shouldn’t use templates that thousands of other website owners do. While cheap website makers can help you with getting your site online fast, you will not be able to stand out from the crowd. Make sure that your design reflects what your business is all about, and talks directly to the customer. If you are starting a legal service, get a web developer to create your unique law firm web design that will serve your unique business needs the best. You should not settle for a free or common template when trying to build a brand online.
Think About Mobile Users
Over half of people looking for services online are using a mobile device. If your site doesn’t work well with phones and tablets, you are losing potential customers. When you get your web design created, always look at the appearance of the pages on mobile devices, and make sure that your message gets across easily, without making visitors scroll down or click different links. The attention span of mobile users is even shorter than those using computers, therefore, your website has to have a straight-to-the-point design.
Set Up a Live Chat
If you want your visitors to get help with their queries and make their decision fast, you might want to set up a live chat. Many eCommerce software and shopping cart plugins have this option, and it can help your website communicate with potential customers. You can also collect feedback, and learn more about the needs of your target market. You can also add a click-to-call button on your site, Google Maps navigation, and other features, making it easy for your customers to find you online and offline.
Create Landing Pages
Your main focus should be on the landing pages, when you are getting a new website designed. Your visitors have to learn as much as possible about your business in the first few seconds, or they will leave. Your landing page needs to clearly communicate who you are, what you offer, and why this is good for your potential customers. Your landing pages can also be used to collect visitor information, and offer something for free, in exchange for their personal details.
Integrate Social Media
Your website needs to have social media integrated, as some customers prefer checking out your Facebook business page and ratings before they would trust you. Likewise, your social media posts can get people to visit your website and place an order. If you would like to make sure that you capture all interest, you will need to schedule your social media posts and share all your updates on different channels.
Create Strong Brand Messages
You need to create a strong message for your brand that will make you stand out. Support a cause, or debate issues. Focus on a particular problem your customers might have. Educate your visitors, and offer free advice and training, so you can position yourself on the market as an expert. Stay focused on the brand’s values, and make them consistent across different communication channels. Make it easy for customers to relate to your brand.
Impress Customers First, Search Engines Second
While search engine optimization is important, you should focus on how customer-friendly and informative your site is before you would start building links and advertising. If your visitors leave after a few seconds, your search engine rankings will be compromised. Customer focus and search engine optimization should go hand in hand.
Creating a website that impresses customers, search engines, and social media users alike is a challenge. No matter which industry you are entering, there will be a huge competition. Look at your website design from the visitor’s perspective, and create unique offers that help you differentiate your brand on the huge marketplace of the world wide web.