If you want to take advantage of the legal cannabis industry, starting your own online CBD business can be a great idea. Being a distributor is all about understanding your audience, finding the right suppliers, and knowing how to market your product. Let’s take a look at what it takes to start an online CBD business the right way.
What is CBD Exactly?
While CBD is derived from the cannabis plant, it has absolutely no psychoactive properties. It is also regulated much differently than marijuana. For instance, CBD extracted from industrial hemp and containing less than 0.3% THC is legal. CBD is mainly used as a treatment for anxiety or pain. It can be consumed orally, smoked, vaporized, or in gel/cap form.
First, you’ll have to get your business license, EIN/TIN and corporation for your business. You also have to make sure that the supplier you choose derives their CBD from industrial hemp, especially if you’re in a state where marijuana is still illegal. It’s also essential that your product’s dosing, policies and packaging is transparent.
When advertising, you have to be careful not to make claims that your product can prevent, diagnose, cure or treat any disease. This could eventually open you to action from the FDA since the majority of CBD health claims still don’t have the federally-approved research to back them up.
Find the Right Supplier
The next step is finding the right supplier. If you are going to buy something like CBD distillate oil, you have to make sure you know what CBD distillation method they use. Ideally, you also want to go with a supplier that sources their hemp in the US. In addition, make sure that you check the certificate of analysis to see the exact concentration of CBD and THC in their products. You’ll also be able to see things like terpene concentration and purity among other things.
Build Your Website
Having an attractive and functional website will allow you to maximize revenue possibilities and help you educate your audience at the same time. It’s essential that you make the buying process as simple as possible and that your site is easy to navigate.
If you have little knowledge on how to build your website and don’t have the means to hire a professional designer, there are plenty of e-commerce platforms that will allow you to build a professional looking website fast. Platforms like Squarespace use a simple and intuitive drag and drop interface that will allow anyone with basic computer knowledge to build a decent website.
Now, advertising any cannabis related business is tricky. The first thing you’ll have to do is build a social media presence and start building your brand. You should then have a content strategy that will allow you to draw people organically to your brand. You can use your social media page to build traction for your blog and allow your content to be shared naturally. This will allow you to not only attract a wider audience through social media, but will also allow you to increase your visibility on search engines for specific search terms.
Building a successful CBD business is possible if you know which steps to take and are ready to do the extra legwork. Make sure that you follow the instructions in the article and make sure that you are familiar with the rules and regulations in your area before you start anything.