Every business has its own set of unique rules, depending on the industry you are operating in. The fashion world isn’t all about conducting business, but it’s also about conducting yourself with a decent amount of creativity in equal measure to the business dealings. While there are so many arguments about creativity and business being two sides of the same coin, they are definitely cut from the same cloth, in many ways. When it comes to finding your own niche about going about your business in the fashion world, you need a fair amount of creativity to see you through.
Identify Your Target Market
Finding your niche in the fashion world is all about assessing the need for a certain product. The great thing about the fashion industry is that it’s almost tailor-made what style suits a certain market. Of course, many areas buck the trend, vintage clothing is one of those areas that seems to defy age at the moment. But of course, the vintage market is very popular among the 20-something crowd. One of the big mistakes businesses make when attempting to nail down their target market is to go for the money markets. High-end fashion retailers, naturally, bring in more money. But if this isn’t you, and you can’t bear the idea of working with rich clients, especially when you are a modest handbag creator, will you find yourself growing to hate the niche you created for yourself? Identifying your target market is essential, but you need to consider your own thoughts and feelings with regards to your ambitions. Business isn’t always about money, but it’s certainly a nice addition!
Hitting The Right Marketing Techniques
There is a school of thought on picking a niche market, that it is very restrictive. Whatever your opinion on this, it’s a godsend when it comes to your own marketing techniques. Because if you pick a niche that is already so far out there that you can’t help but stand out from the crowd, it makes the job of marketing it an easy one. When it comes to picking the best way to promote your fashion business, the product can speak for itself! In this respect, the supplementary promotional materials can help to cover a wider market. While you might consider the products unique enough to stand on its own two feet, you can benefit from additional promotional tactics, some standard, some unique, to make sure that you are getting the best possible coverage for your fashion designs and products. Blogging is ubiquitous with getting certain trends out there, and it’s not just about making your own blog stand out, but you can also use guest blogging to promote your business, and in doing this, it’s a very good way to scope out some of the competitors. Using blogs as a creative method to get your company and your product out there needs to be part of your basic marketing strategy. But in implementing a more comprehensive coverage, it’s not just about a semi-regular blog, podcasts are integral to the fabric of promotion now, especially when covering niche subject matters for a niche market.
Fashioning Your Own Brand Identity
Creating your own identity in a niche market is, in many ways, an easier task, but don’t be fooled, it’s still a big undertaking! Creating your own brand identity is integral to using the story of your business, and making it appeal to a mass market. If your goal is to go overground with a niche product, you’ve got a big journey ahead of you. This is why creating your brand identity in terms of the story you sell is as important as the products you create. Looking a brand like Levi’s, a durable, classic pair of jeans that is suitable for the lay worker, or Manolo Blahnik, a company that specializes in stilettos, catering for a higher class of sexuality. These two companies are both niche businesses. They do their own individual product, but they have stuck to their original manifesto, and are the more successful for it. This is why, when creating your own brand identity that you stay true to the purpose of the product. When creating your brand identity, the story is as important as the product. When fashioning the story, it’s best to go for the genuine human approach. Some businesses choose to explain how they got to where they are, in the hope that you empathize with the journey. When it comes to fashion, you can display your individuality, and you should! What makes you stand out from the crowd is what’s going to draw people into your story. We all have a story to tell, and when you forge your own brand identity, being creative and making a story that is engaging, brief, but also true to your aims with the product will endure you to, not just your niche market, but others with a passing interest.
Before going into this, you can test the market to see if you have hit all the right notes. The difficult part about communicating to a specific niche is all about the manner in which you communicate. Finding that link between a niche and a specific fashion item, you can test it on the market, by putting it out there. This can be done by offering samples, and it doesn’t have to cost as much money as you think it would. Making sure that you are seen in the right fashion shows, and meeting the public with the opportunity to wear your product, and hitting them with the story behind your business and your product, should also create that emotional need for the product.
Finding your niche in the fashion industry is all about experimentation. When you’ve got a product that you feel is unique enough, the marketing is far easier, but it’s still about being creative with how you get a product out there. Finding a niche is very difficult, but once you find one, this could be the start of a booming fashion business.