As a business owner, you have an obligation to make use of SEO techniques in order to boost the profile and web traffic of your website. These days, most people who find your website online will do so via a search engine, most likely Google. So, you need to know a bit about how they operate and what this means for you. That way, you will be able to take steps that make higher rankings more likely for your website and its various landing pages. Here are 5 things you might not know to get you started.
- How You Get Links is as Important as Whether You Get Them
Cramming your content full of links or paying for links to your content is all well and good. It can work for a while, but it’s just as important to think about where those links are coming from. You don’t find any real success if you’re not paying attention to that as well. Not all links are created equally, and search engines certainly know that, so you should too.
- You Will be Punished
Sadly, there are punishments in place for websites that constantly break the rules put in place by search engine companies. When you get punished, it will mean that your website won’t rank high because there will be a mark against you. It’s essentially a form of temporary blacklisting. Use a good internet marketing and SEO company if you want to avoid this eventuality. It definitely makes sense.
- SEO Rules Change Constantly
This is one of those things that can be really frustrating, but it’s worth being aware of. SEO rules changes all the time, and it’s the big search engine companies like Google who set those rules. Whenever they come out with an update to their algorithm, you need to read up about it and find out what it means for you. It’s not easy, but it has to be done.
- Good Content is Vital
It’s really important that you have good content on your website because search engine algorithms always like that. People say content is king, and they’ve been saying that for some time. It remains as true as ever, but don’t assume that means any content is helpful. The standard of the content itself needs to be high if you want to do well.
- Search Engines Care About the Speed of Your Site
If you have a website that is not able to perform very well, this will most definitely have an impact on your site’s ability to achieve high rankings. Google hates websites that are slow or that underperform. It’s their priority to offer the best experience to users, so they’re not going to direct people towards websites that are slow. So, speed up your website as soon as possible.
SEO is clearly one of those things that can be confusing from the outside looking in. But you’ll learn as you go along, and it will only get easier for you from there, so keep that in mind.