Designing A Product? The 4 Questions To Ask Yourself

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We’re all striving for perfection in our businesses, looking for the perfect workplace, the perfect employees, and, of course, the perfect product. But is there such a thing as the perfect product? Creating a product from scratch is a complicated task and way before the item goes to be manufactured, there are many questions that we need to ask ourselves when it comes to creating the perfect product.

Does It Fulfill A Purpose?

If you have a great idea for a product, is it something that is useful and will be a necessary part of people’s lives? The trick to developing and designing a great product is not about trying to make something that is suitable for all people in every way, shape, or form (which is impossible) but eradicates a common problem. Something like furniture, for example, is notoriously difficult to put together. If you tried to put furniture together, even with the instructions in front of you, so many businesses have profited from easy-to-assemble products, and have addressed this common issue.

Is There A Similar Item Already On The Market?

You need to do your research and see if there is already a product in existence within your current industry or if there is a patent on a similar idea. You may have the perfect idea for a product which could take off, but you could run into a myriad of legal problems if there’s a similar item already in development or already being sold, and there is more information on to have a more detailed look on the potential problems.

How Can You Design The Product?

This can run into issues in two ways. The first issue is cost, depending on the item you wish to design, it could be very expensive to develop a prototype. If you are a small business that’s struggling financially, it can be an issue that you will need to work around. The second issue is its manufacturability, also known as design facilitation and you can find out more information at on their blog section to get more insight into what it can deliver. Designing the product requires a lot of due care and attention because it’s at this stage where problems need to be rectified before it can go to be manufactured.

How Are You Going To Market It?

Once you have overcome all these hurdles, it’s now time to bring the product to the masses. So you need to create a business plan as well as find ways to get money, how the product is going to be manufactured and sold it’s at this stage. You need to decide whether to manufacture it yourself or to license it through another company which, if you are operating as a sole trader, can limit your potential for royalty fees. However, you won’t have as much of a financial burden which is beneficial if you are just starting out.

If you can create the right product, most of the work is done for you. All that fine-tuning and hard work that goes into the product first is where it counts.


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