Starting a business is always going to be exciting, particularly in the beginning. You get a buzz from the whole planning stage as you work out how you’re going to do things. One of the most popular ideas is to start a retail business. Purely because there are so many different types of business out there! If you want to start your very own retail business, have a look at the top things to consider:
Although a lot of retail business is done online, stores are still relevant. I find that the best retail businesses have an online store and a physical one. Some people prefer to do their shopping in the flesh, particularly if looking for clothes. So, make sure you have a proper store and that it looks fantastic.
The key things to think about are location, exterior, and interior layout. Ensure you find retail space in a hot location. Somewhere that you’ll know a lot of people will walk passed every day. The best place for a store is on a busy high street with lots of commuters. Then, make sure the exterior looks awesome and stands out, so it can grab people’s attention. Finally, think about the layout inside. Organise your items so that the best stuff is easily displayed, it will make a huge difference.
One of the keys to any successful business is great customer service. Even more so with a retail business, as customer interaction is very much a regular thing. You need to make sure you have enough employees in your retail store. Organize their shifts so there’s always a decent number working and ready to help customers. Also, you’re going to have to ensure they’re good with people and can deliver quality customer service.
Then, you have to think about your online customer service too. The best idea is to have it integrated into your site. You could outsource to an online customer service company that help people via text chat. In addition, you should have a good returns policy for customers. Let them know they can return faulty goods and make sure they understand the policy.
Obviously, you need to have a way for your customers to pay for the things they buy. My advice is to make sure you have a range of available options, both in-store and online. For in-store, you’ll need a point of sale, a place for transactions to occur. Traditionally, this would be a cash register at the cashier’s desk. Nowadays, businesses are using self-serving checkouts as a POS. In fact, using a tablet is now a point of sale option for retail business owners. It’s a lot less hassle that having an entire cash register, that’s for sure! Make sure that you accept multiple payments options at your POS.
For online payments, it’s simple. You’ll want to set up a way for people to pay for things via debit/credit cards on your site. Also, think about instant online payment methods like Skrill!
Most important though is to have a good, clear business plan which considers all of these, before you launch your new business. Good luck!