If you have that entrepreneurial spirit, you may have started a home business. These days, more and more people start enterprises and succeed. Good promotion is the key to your success. If you are lazy when it comes to getting the word out there, you will struggle to survive. My last workshop was all about pursuing your bliss and many who attended where venturing out on their own and the last thing you want to do is invest money in a venture that won’t work out. If you funds are tight, you need to find ways in which you can promote yourself for next to nothing. I’m all about being smart with your money and finding ways to maximize your budget. I’ve done big projects and bigger projects on a shoe string budget and the one thing I can say is that it’s possible!
Step 1: Spread the word yourself
It might sound obvious, but the best thing you can do to start with is tell people about your business. There is no point being shy about what you’re doing. If you want your company to be a hit, you need to shout about it. Tell everyone, from friends and family to strangers. People love to support local business, and so when the word gets out, you will have loads of new customers.
Step 2: Present the right image
When you are out and about, you are representing your business. People don’t just buy products; they buy into the story – your story. You need to make sure that, wherever you are, you show people that you are 100% professional at all times. That means wearing business attire when you go out and smiling at people when you see them. That way, people will get the right impression about you and your business.
Step 3: Consider flyers and posters
Since you run your business from home, it is unlikely that you get a chance to meet many of your customers. You need to get out there and talk to people. The best way to do so is to get some DL flyers and hand them out. That way, you can chat with people about who you are and what your business is. People will love this personal touch, and they will remember you after you’ve spoken to them in person. You could also get some posters to put up around town, which will also grab people’s attention.
Step 4: Run social media competitions
Of course, you will already have social media platforms that you run. You should make sure that people engage with you on these platforms. Could you run a couple of online competitions? Sure, you might not have loads of things to give away. If your budget is small, though, you may find that giving away a sample of your products does the trick. Can you afford to give that away? Ask people a question online and get them to share your site. You can give the winner a small sample.
Step 5: Update your website
If your website is old-fashioned, no one will want to trust your business. After all, people judge businesses based on their sites. You should consider updating your page so that it is modern. Your site should represent what your company does and how it works. This step is the most-expensive on the list, but it is a must. You should put the rest of your budget into this activity. That way, you will find that you get more business than you do now.
Step 6: Contact the local press
As I mentioned earlier, people love supporting local businesses. If you contact a local journalist, I am sure that they will find your story interesting. It takes a lot of guts to start something yourself, and so the press will want to hear all about it. Email a newspaper and see whether they want to interview you. You never know, you might get some free coverage. This is a strategy that I’ve used many times. There are times where you’ll hear crickets when you reach out to a media outlet but it only takes one, “Yes” to take things to the next level.